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In the highly sophisticated and culturally rich landscape of France, a global brand cannot simply rely on its international reputation to succeed. It must adapt, integrate, and resonate with local sensibilities. For Coca-Cola, a name synonymous with global pop culture, its sales strategy in France is a testament to this… Continue reading

  In the landscape of public health, few issues have been as thoroughly researched, debated, and legislated as tobacco smoking. Yet, despite decades of public awareness campaigns and overwhelming scientific consensus, millions of people worldwide continue to light up every day. This persistence is a testament to the powerful nature… Continue reading